The Beauty Of Advertising Advertising - 1433 Words

April Sigrest Professor Lenoir English 102 13 September 2017 The Beauty of Advertising In a society where we are encouraged to purchase the top brands, the shiniest jewelry, and the best products on the market, companies have began to put themselves out there. One of the main ways they have attempted to accomplish this is through advertising. Advertisements can be found virtually anywhere ranging from the newspaper to TV commercials to billboards†¦ The possibilities are endless. Competition in the advertising world is fierce as corporations do their best to persuade their audience to buy their product, convince consumers that their product is the best, and overall come out on top. One of the most effective advertising tools in†¦show more content†¦Not only is she a model for Revlon, she is an actress, producer and director. Starring in movies like Tron, Cowboys Aliens, and People Like Us, as well as popular television shows such as House, Wilde appeals to those who might not even buy Revlon’s products. This alone is a powerful tactic in persuading viewers of the ad to buy the product. â€Å"Celebrity branding,† as Wilson Dzisah labels it in the European Journal of Business and Management, â€Å"is the use of famous athletes, movie stars, music icons and television stars in promoting or advertising of goods and services† (Dzisah 200). He claims one of the main reasons that celebrity branding is so convincing to the average consumer is, â€Å"Celebrities are generally attractive, which helps persuasion when the product is attractive related† (Dzisah 201). Generally, a makeup company such as Revlon will hire an actress that is associated as attractive and that some might even recognize. If their products continue to sell, businesses will continue hiring their models. Dzisah continues saying, â€Å"Advertisers recognize the value of using celebrities, and think; they draw attention to advertising messages in a much cluttered media environment,† (Dzisah 201) meaning that celebrities used in advertisin g contribute to gaining attention to a product. Aside from using celebrity branding, Revlon also puts all of the focus on the lipstick color. By blurring the background, it draws complete focus toShow MoreRelatedAdvertising : The Real Beauty994 Words   |  4 Pagesstrive to advertise perfection, I believe that a shift in all advertisements to â€Å"real beauty† advising is essential in increasing sales and decreasing long term health effects in individuals. Many stores advertise unrealistic images, but there has been a small rise for the shift to â€Å"real beauty† advertisements. The â€Å"real beauty† campaign began from one company: Dove. In 2004, Dove launched a new form of advertising that â€Å"would have a positive effect on women’s self-appraisals, and generally make womenRead MoreInfluence Of Advertising On The Image Of Beauty Essay1535 Words   |  7 PagesThe Influence of Advertising on The Image Of Beauty Real beauty stems from proper display of respect and stories, which are told and expressed in unique and interesting ways. The more common features and ideals that people use to generalize about and stereotypically distinguish between the different levels of ideal beauty, such as skin color, odor scent, fashion style, height, age, and facial identifications, are not as valuable as the processes behind storytelling and the expressing of courtesyRead MoreFashion Advertising: The Price of Beauty5692 Words   |  23 PagesIntroduction of Fashion Advertising: The price of beauty Advertising is a form of communication used to persuade an audience, viewers, readers or even listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; includingRead MoreCulture of Beauty and Controversy in Advertising967 Words   |  4 Pagesthings are what girls are supposed to do to be considered attractive. Why do you need to have your nails look nice to be attractive? That doesnt even make sense. I obviously have been affected by this beauty myth that Naomi Wolf talks about in her article. I agree with her when she talks about how the beauty standards just keep getting worse and worse for women. Every decade there are so many more things shown in advertisements that women should do to look younger and m ore beautiful. I actually agreeRead MoreImpact Of Advertising On Female Identity Formation1592 Words   |  7 Pagesof Advertising upon Female Identity Formation What does it mean to be beautiful? For the advertising industry, the standard of being beautiful is perfection. American culture is highly concerned with beauty. From magazine to television advertisements, women are bombarded with images of perfection—perfect figure, perfect hair, and perfect skin. Moreover, advertisements sell products that would help improve women’s appearance. The problem with these advertisements is the subjectivity of beauty asRead MoreAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising shouldRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesinvasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product. Advertising has been specifically linked as the main cause of obesity and anorexia, alcohol and tobacco consumption, society’s unrealistic standard of beauty and imprintingRead MoreGender Roles And Gender Stereotypes Essay1449 Words   |  6 Pagesroles and gender stereotypes in advertising My position: I believe advertisements that reinforce female gender roles and stereotypes are damaging to society. 2. Non-favorable Incidents: The examination of the â€Å"Victoria’s Secret† ad for a line of undergarments labeled â€Å"The Showstopper.† The headline is â€Å"Show nothing but your shape,† and the image is a thin woman with big breasts staring seductively. The image clearly sets a tone that this is what is a stand of ideal beauty. And if you do not look likeRead MoreThe Controversy of the Manipulation of Advertising Essay1068 Words   |  5 PagesManipulation of Advertising Is advertising manipulative; can it be controlling, or is it fueling the demand of the American economy? The exhaustive battle of what advertising is and what it’s not is never-ending and both ends of the spectrum can only battle with statistics, words, and opinions on the fact of the matter. Many arguments have arisen since the establishment of the advertising industry and everyone sheds their own light on the subject. In â€Å"Beauty and the Beast of Advertising,† Jean KilbourneRead MoreNowadays, advertisement is placed in everywhere, no matter you are watching television, listening600 Words   |  3 Pagesfor teenager. Teenage are more susceptible to the effect of advertising than others. Many of the advertisements give card staking information to the teenagers. Teenagers are given negative impact through advertisement by stereotype, impressionable, and unrealistic. Stereotype in advertising is the most common idea we could find in the media. Many teenage have been contaminated by advertising. The advertising provide by slimming and beauty industries make the teenager define that beautiful women should